March 23, 2016
Social experiments used to lure Maori to blue ranks
Maori, Pasifika and ethnic groups including Chinese, Indian, Latin American, African and Middle Eastern people will be targets in a new online police recruitment campaign.
Police deputy chief executive for public affairs, Karen Jones, says police want to better represent the diverse communities they serve.
She says they are looking for people who care about the people in their communities and who will step in when they see someone who needs helps or is doing something unsafe.
The campaign features films of a series of real-life social experiment scenarios exploring issues our officers deal with daily, such as includes alcohol-related incidents, mental health and youth issues, and road safety.
The first video features people’s responses to a young actor in a busy city street eating out of a rubbish bin.
Police would like to recruit about 400 new cops this year.
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