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Te Māngai Pāho has stepped beyond its role as Māori broadcast funding agency, signing a memorandum of understanding with Te Puni Kōkiri to collaborate with others in the sector to develop initiatives aimed at encouraging more rangatahi to use te reo Māori in their everyday lives.
The agreement was hailed as the first tangible step in the implementation of the Crown’s five year strategy for Māori language revitalisation, Maihi Karauna.
Chief executive Larry Parr says it’s a chance for his organisation to work with Māori Television and Te Taura Whiri i te Reo Māori to explore and prototype innovative new approaches to language revitalisation.
He says in the last two or three years there has been huge growth in the profile of te reo Māori, driven in part by enlightened young non-Māori New Zealanders.
The challenge for those working in the Māori language space is to maintain that momentum at the same time as they maintain an appropriate service to serve fluent audiences.
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