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Organisers of the Rhythm and Vines music festival have apologised for a poster that featured two women wearing Native American-style feather headdresses.
They say the use of this image was inappropriate and has been removed.
The poster, which was advertising presales for the New Year’s festival in Gisborne, drew angry responses from Twitter users.
The feathered headdress or war bonnet was worn by male warriors of some Great Plains tribes who had earned the right to do so by acts of bravery, and its use by others, especially women, is seen as a highly-offensive form of cultural appropriation.
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