Listen Now: 
University of Auckland researchers are warning that the level of tobacco-related harm among Maori has consequences for the developing world.
Marewa Glover from the centre for tobacco control research says Māori are one of the few groups in the world who have half of their mothers smoking.
It is highly likely that contributes substantially to high rates of heart disease, hypertensive disease and lung, liver and stomach cancer among Māori.
Dr Glover says the tobacco industry is now aggressively targeting populations in the developing world.
She says government-backed smoking cessation campaigns aren’t working for Māori women, and there needs to be more resources put into designing interventions that resonate with Māori.
These could inform the global tobacco control programme before other countries begin to experience the same level of smoking-related harm.
Copyright © 2013, UMA Broadcasting Ltd
RELATED NEWS
