May 09, 2022
Fluff rant burns chemical company reputation


Māori development expert Ella Henry has sprung to the defence of My Food Bag co-founder Nadia Lim over an attack by a business heavyweight.
Simon Henry, who heads billion dollar chemicals storage and distribution company DGL, described Ms Lim as a little bit of Eurasian fluff used to sell My Food Bag shares.
Ella Henry, an associate professor at AUT, says while Ms Lim has been at the forefront of positive imaging for women chefs and for promoting nutrition, Mr Henry has told the world that he is hopelessly outdated racist and misogynistic in his thinking.
“I’d like to think everyone out there who has invested because his co is out there is in the stock market just like My Food Bag, I’d like to think investors will do what they have done when these kinds of terrible, awful, antiquated acts are publicised, that they will vote with their feet, that they will get rid of their shares in his company,” she says.
Since the publication of Simon Henry’s comments DGL’s shares have lost value and a number of major investment funds have said they are reconsidering their investments because of the elevated reputational risk.