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Pan-Maori primary industry training organisation Whenua Kura has launched a national programme to inspire young Maori to seek land-based careers.
Its kaihautu, Renata Hakiwai, says Whenua Ora will identify suitable rangatahi and steer them to training institutions that suit their career pathways.
He says there is a perception the land-based sector as low-paid, but Maori who acquire qualifications and skills will find opportunities for well paid and challenging work.
The $1.2 million running cost is covered by primary sector and government stakeholders, and Mr Hakiwai says there has been a significant shift with the industry now seeing the benefit of partnering with Maori.
Whenua Ora engagement staff aim to connect with more than 1500 likely candidates and get more than 200 signed up to courses with universities, polytechnics and farm training organisations.
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