June 07, 2017
Culture fit for entrepreneurship
The head of the New Zealand Maori Arts and Crafts Institute says Maori shouldn’t shy away from using their culture for commercial ends.
Karl Johnstone is speaking today on the notion of culturepreneurship at Creative New Zealand’s Nui te Korero seminar for arts professionals in Auckland.
He says taking risks and innovating in a cultural space has parallels with business.
The basis of Maori culture is whanaungatanga or relationships.
"When we extend that idea and we look at how we for example work and utilise culture to strengthen relationships in effect although indirect it is a commercial pursuit. While I am not advocating commercial pursuits as the fundamental basis of cultureprerneurship, it is certainly something we should have a conversation around and more importantly see as a core element of doing Maori business," he says.
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