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Technology used to dub te reo Maori on to English language cartoons has given Kiwa Digital a boost into China.
The Auckland-based company this week signed a deal with television company Beijing Kaku Media to convert popular children’s cartoon characters into digital books that can be viewed on mobile devices.
Business development director Steven Renata says Kiwa founder Rhonda Kite’s experience in film and television post-production meant the company has developed leading edge software to synchronise text and audio in cartoon animations.
"So we’ve spent the last 6 years in Aotearoa developing this technology with real sensitivity around languages whether that be te reo Maori, English or in this case Mandarin. Focussing heavily on whats required for the early childhood and youth age groups and making sure that the technology is not only functional but delivers great learning outcomes and creates a high level of engagement "he says.
Steven Renata says the Beijing Kaku deals shows New Zealand firms can sell technology to China and not just primary produce.
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