April 18, 2024
Whānau Ora ad campaigns wow industry
The North Island Whānau Ora Commissoning Agency says its success at the this year’s Axis Advertising Awards is testament to its way of operating and its close relationships with its community partners.
Whānau Ora and its agency Motion Sickness collected 13 awards, including becoming the first Māori and non-profit organisation to win Client of the Year and Idea of the Year for the outstanding Rep Your Suburb and Our Future Is Māori campaigns.
Chief operating officer Awerangi Tamihere, says Rep your Suburb was a combination of online and billboard advertising put together at short notice at the request of Stats NZ to encourage Auckland whanau to complete census forms.
“So it complemented the work of our Whanau Ora partners on the ground in Tamaki Makaurau.. but, probably for us, the success of the campaign, meant that in six weeks we were able to get 39-thousand, across Tamaki Makaurau, completed census forms – which was huge for us, absolutely huge.
Awerangi Tamihere the Our Future Is Māori campaign encouraged Maori to be proud of their culture, heritage, and future.