November 30, 2020
Stuff seeks to take the blinkers off
Media organisation Stuff says it’s looking to hire more Māori in the wake of its historic apology.
Editorial director Mark Stevens issued the apology after a team led by Carmen Parahi, the editor of its Pou Tirahi Māori section, published a report detailing 160 years of racist and blinkered coverage of Māori issues in its newspapers.
The report Tā Mātou Pono – Our Truth arose from concern among staff about the monocultural tone of its reporting and by a decision by new chief executive and owner Sinead Boucher to include Treaty of Waitangi principles in the organisation’s charter.
He says it’s not just an apology but a reset.
"It's the start of a journey, not the end, and we will I'm certain make mistakes going forward in this space and in others, but this is about us continuing to hold ourselves to account, to be accountable, and to work hard to improve our reporting, so we can reflect all of Aotearoa New Zealand, not just one blinked view of it," Mr Stevens says.
Future actions include more consultation and engagement to boost its ability to deliver news that is fair and balanced as well as accurate, taking on more Māori staff and forming partnerships with organisations like Māori Television.
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