Māori business needs online karanga

Karanga mai, karanga mai That's how small Māori businesses are being told they can weather the storm in a post-COVID economy. Kaye Maree Dunn from Māori business advocacy group Tautoko […]


Karanga mai, karanga mai

That's how small Māori businesses are being told they can weather the storm in a post-COVID economy.

Kaye Maree Dunn from Māori business advocacy group Tautoko – Te Taitokerau says local businesses need to be creative in filling gaps left in their revenues.

The internet has changed the way businesses operate, with more customers buying from home rather than shopping in-store.

"It isn't enough to set up a shop. You also have to drive traffic which are people floating around on line, you have to figure out a way to say haere mai and karanga them towards your product and that itself takes a bit of learning," Ms Dunn says.

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  • Radio Waatea is Auckland’s only Māori radio station that provides an extensive bi-lingual broadcast to its listeners. Based at Ngā Whare Waatea marae in Māngere, it is located in the middle of the biggest Māori population in Aotearoa.

    Radio Waatea is Auckland’s only Māori radio station that provides an extensive bi-lingual broadcast to its listeners. Based at Nga Whare Waatea marae in Mangere, it is located in the middle of the biggest Māori population in Aotearoa.