June 10, 2020
Māori business needs online karanga
Karanga mai, karanga mai
That's how small Māori businesses are being told they can weather the storm in a post-COVID economy.
Kaye Maree Dunn from Māori business advocacy group Tautoko – Te Taitokerau says local businesses need to be creative in filling gaps left in their revenues.
The internet has changed the way businesses operate, with more customers buying from home rather than shopping in-store.
"It isn't enough to set up a shop. You also have to drive traffic which are people floating around on line, you have to figure out a way to say haere mai and karanga them towards your product and that itself takes a bit of learning," Ms Dunn says.
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