May 15, 2017
Kono leading trade delegation to Japan
Wakatu Incorporation’s food and beverage business Kono hopes Bill English will unlock doors in Japan this week to boost sales of its greenshell mussels, Tohu wine, and other products.
Kono chief executive Rachel Taulelei is co-leading the business delegation traveling with the Prime Minster’s trade mission.
She says Japanese consumers are sophisticated and expect the best and freshest products and are increasingly interested in where their food comes from and how it is produced.
Kono’s history and values as an indigenous food producer, including a focus on sustainability, should resonate strongly with the section of the Japanese market interested in premium products.
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