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A Te Rarawa entrepreneur is trying to bring a bit of Maori magic to international commerce.
Forbes magazine has named Shay Wright in its 30 Under 30 list of promising young leaders, daring entrepreneurs and game changers in Asia for his work with Te Whare Hukahuka, which looks to rebuild local Maori economies through education and training.
He says while an indigenous approach can conflict with mainstream capitalism, it fits in with Asian ideas of building relationships.
There’s also growing customer demand for healthy food with a good back story.
"The multiple bottom line approach that Maori have around how we balance environmental sustainability and community outcomes and infuse that with our culture as well as ensure that we're creating economic benefits, I think that is a story that resonates around the world and so project that we are working on with Maori organisations to take commodity products here in New Zealand into global markets, those are the pillars on which that proposition sits," says Shay Wright.
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