September 23, 2015
Maori Television launches smartphone app
Maori Television today launches a smartphone app to make its content more available on Apple or Android devices.
Chief executive Paora Maxwell says it’s a way to keep pace with audiences who are using multiple platforms to access content.
Maori Television Connect allows them to access the latest news and on-demand programmes, check schedules and share news and stories.
Mr Maxwell says the channel is looking at other trends such as glamification.
"You might have a programme on air but the online iteration of that programme is a game so people are interacting with our content online. To be simplistic they are playing a game but the outcomes of that game is that they are learning Maori language on the way," he says.
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