February 24, 2013
Māori magazine folds
Posted On February 24, 2013
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Tu Mai Magazine. Image source: www.evokecreative.co.nz
Indigenous lifestyle magazine Tu Mai is no more.
Founder and editor Ata Te Kanawa says after 14 years she can no longer juggle the magazine with her other commitments, which include fashion business Miromoda and a communications consultancy.
Tu Mai went to a digital format in 2010 after 114 print issues, but Ms Te Kanawa says some advertisers did not believe its readers would follow it onto the internet.
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