Health New Zealand is launching a new chapter in its childhood immunisation campaign, with Story to Tell putting tamariki and their futures at the heart of the message.
The campaign aims to encourage parents and whānau to keep childhood vaccinations up to date, reinforcing the role immunisation plays in protecting children against serious preventable illnesses.
Story to Tell focuses on the lives, experiences and milestones that lie ahead for tamariki, connecting immunisation with giving children the opportunity to grow, learn and build their own futures.
The campaign comes as health authorities continue efforts to improve childhood immunisation coverage and reach whānau whose tamariki may have missed or fallen behind on scheduled vaccinations.
For Māori communities, improving access and removing barriers to immunisation remain important parts of addressing longstanding health inequities and ensuring whānau can make informed decisions about the health of their tamariki.
Health NZ is encouraging parents and caregivers to check whether their children are up to date and to contact their healthcare provider or local immunisation service for further information.
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