October 18, 2023
Aotearoa flag at SXSW Sydney
A group of Māori creatives is heading for SXSW Sydney to pitch their wares at the conference turned festival where music, culture and technology merge.
It’s the first time the South by Southwest festival has been held outside Austin, Texas, where it has become a platform to launch the next big thing.
Musician Rebel Reid from the band Valkyrie says the Aotearoa cohort includes Maioha award winner MOHI, Melowdownz, Jordyn with a Why and more.
“We’re heading over so we can raise our flag and be proud Māori. This is a cool opportunity to showcase all us creative Māori,” she says.