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October 9, 2025 | News
Global Vape Marketing Targets Māori Youth, Research Warns
New research by Dr Lucy Hardie reveals global vape brands are using targeted marketing to reach young people, putting Māori wāhine and rangatahi at increased risk.
March 11, 2026
October 9, 2025 | Paakiwaha
Dr Lucy Hardie | Health Coalition Aotearoa (HCA) Smokefree Expert Advisory Group Member
Dr Lucy Hardie’s international research reveals that global vape companies, particularly Vuse (owned by British American Tobacco), are using marketing tactics reminiscent of Big Tobacco to target young people.
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