Deputy Prime Minister Winston Peters says New Zealand’s regional centres can no longer be treated like “Cinderella cities,” calling for stronger infrastructure investment, economic development and government support outside the main urban hubs.
Speaking during a major address, Peters outlined a vision focused on regional growth, transport upgrades, local industry support and decentralising economic opportunities away from Auckland and Wellington. The New Zealand First leader said regional communities had been overlooked for too long despite driving much of the country’s primary production and economic activity.
Peters used the speech to reinforce New Zealand First’s push for greater regional investment ahead of the next election cycle, with the party continuing to position itself as a champion for provincial New Zealand. He also highlighted concerns around rising living costs, infrastructure pressure and uneven economic development across the country.
The speech comes as coalition tensions and political campaigning intensify heading toward the 2026 election, with New Zealand First increasingly differentiating itself from both National and ACT on several policy fronts. Recent announcements from the party have included proposals around energy reform, regional mining development and referendums relating to Māori electorates.
Peters has repeatedly argued that regional communities are carrying the burden of economic change while missing out on investment in health, transport, housing and employment opportunities. His latest comments are expected to resonate strongly in smaller towns and rural centres where infrastructure and population pressures continue to grow.
The address also signals New Zealand First’s intention to sharpen its regional economic message as campaigning ramps up nationwide.
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