Te Marama Puoro o Aotearoa 2026 is now into its second week, with events, performances and community initiatives continuing to build momentum as the country celebrates 26 years of New Zealand Music Month.
The nationwide campaign shines a spotlight on local artists, emerging talent, music venues and the communities helping shape the sound of Aotearoa.
Organisers say NZ Music Month remains a vital platform for supporting artists and strengthening the wider music industry, particularly as musicians continue navigating economic pressures and major shifts in how audiences consume music.
Rachel Ashby says the month-long celebration plays a critical role in promoting homegrown talent and encouraging New Zealanders to actively support local music through streaming, attending live shows and discovering new artists.
This year’s programme includes performances, workshops, school initiatives, industry panels and grassroots events taking place across the motu, with organisers aiming to connect communities through music while highlighting the diversity of sounds emerging from Aotearoa.
Among the major focuses this year are support for independent artists, strengthening regional music scenes and creating more opportunities for young and emerging musicians to build sustainable careers.
Despite the celebration, artists and organisers continue facing significant financial challenges, including rising fuel prices, touring costs, venue expenses and ongoing pressures linked to the wider cost-of-living crisis.
Many musicians say touring nationally has become increasingly difficult, particularly for independent artists without major financial backing, while smaller venues and event organisers are also dealing with tighter budgets and operational costs.
Organisers say community support and audience turnout will be crucial in helping sustain the live music sector and ensuring local artists continue to thrive.
Looking ahead, Ashby says success for NZ Music Month would mean stronger long-term support for local music, greater visibility for emerging artists and deeper public engagement with New Zealand-made music beyond the month itself.
Te Marama Puoro o Aotearoa continues throughout May with events taking place nationwide.
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