A national road safety campaign is urging New Zealanders to rethink how they talk about and respond to road harm, stressing that crashes are preventable events – not unavoidable accidents.
Brake, the road safety charity, is leading the call ahead of Road Safety Week from May 4 to 10, with a strong focus on empowering families and communities to take action and reduce harm on the roads.
The organisation says language matters, and describing serious road incidents as accidents can downplay responsibility and the preventable nature of many crashes. It can also be hurtful for families who have lost loved ones or are living with the consequences of road trauma.
Brake’s kaupapa centres on prevention, education, and support for those affected by crashes. The charity works alongside whānau and communities to promote safer behaviours, while also advocating for systemic changes to reduce risk on the roads.
This year’s Road Safety Week will include a range of activities aimed at raising awareness and encouraging everyday action. Communities are being encouraged to take part in local events, share safety messages, and commit to safer driving habits.
Free resources, including action packs and educational materials, are available to help families and schools engage with the campaign. These tools are designed to support conversations about road safety and provide practical guidance on how to reduce risk.
Parents, caregivers, and drivers are being reminded that small changes can make a significant difference. Slowing down, avoiding distractions, ensuring children are safely restrained, and being mindful around schools and neighbourhoods are all key steps that can help prevent serious harm.
The campaign highlights that road safety is a shared responsibility, with communities playing a crucial role in creating safer environments for everyone.
With Road Safety Week approaching, organisers are calling on all New Zealanders to step up and take part, reinforcing the message that lives can be saved through awareness, accountability, and collective action.
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