August 02, 2023
Hollywood strike hits home for tangata whenua
Māori screen guild Ngā Aho Whakaari is watching closely the writers and actors strike which has shut down work on United States’ productions.
Executive director Lanita Ririnui says the issues at the heart of the strike over the financial implications of streaming and the increasing use of artificial intelligence have an effect on what’s happening in Aotearoa.
She says in come cases to avoid paying royalties, studios are using AI to reversion screenwriters’ work or use the likeness of actors.
Now Māori know this story very well, where our stories and our images have been taken and there’s been gains by other people, not by us – and that’s a fight that we’re still doing today.
Lanita Ririnui says the threat of artificial intelligence is real – and Māori must move to protect all of their indigenous intellectual property – or watch it being hijacked for profit.