April 05, 2026

#hauora: Preventing the Fall: New Campaign Targets Growing Risk for Older Kiwis

Matthew Tukaki Posted On April 5, 2026

Hato Hone St John has launched a nationwide falls prevention drive, as growing concern mounts over the impact of falls on older New Zealanders and the wider health system.

With Aotearoa’s ageing population increasing rapidly, falls are emerging as one of the most common and serious health risks facing older people. Around one in three adults over the age of 65 experience a fall each year, often leading to injury, hospitalisation, and a loss of independence.

The new campaign aims to shift the focus from response to prevention, encouraging people to take practical steps to reduce their risk and remain confident in their daily lives. Hato Hone St John says early intervention and awareness are key to helping people stay safe and independent for longer.

Falls are not only a personal health issue but also place significant pressure on emergency services. A large number of ambulance callouts and hospital admissions are linked to falls, particularly among older adults, highlighting the broader system impact.

The campaign is part of a wider strategy to improve community health outcomes, with a strong emphasis on education, early support, and connecting people to the right services. Initiatives include community events, practical resources, and guidance on maintaining strength, balance, and overall wellbeing.

Key prevention messages focus on staying active, having regular health check-ups, and creating safer home environments. Building confidence is also seen as critical, as fear of falling can itself lead to reduced mobility and increased risk over time.

Hato Hone St John has been expanding its role beyond emergency response, with prevention programmes forming a central part of its long-term strategy. The organisation continues to work alongside communities to deliver initiatives that support healthier, more resilient populations.

The falls prevention drive highlights a broader shift in how health challenges are being addressed – moving from reacting to incidents toward reducing risk before harm occurs.

As the campaign rolls out across the country, the message is clear: preventing falls is not just about avoiding injury, but about protecting independence, wellbeing, and quality of life for older New Zealanders.