A controversial artwork involving a New Zealand flag has been removed from the Hastings Art Gallery after a member of the public took it from the exhibition space, following online criticism describing the piece as disrespectful and provocative.

The artwork – part of the Flagging the Future exhibition – featured a New Zealand flag laid on the floor with the words “Please Walk On Me” printed across it. The intention, according to the gallery and the artist, was to provoke discussion about national identity, power, and symbolism.

But for some viewers, the installation crossed a line.

Hours before the artwork disappeared, Hawke’s Bay resident Ben Simmons posted a public message on social media stating his intention to travel to the gallery and “liberate” the flag. Simmons said he viewed the installation as “an unnecessary dishonour” to the New Zealand flag.

“People are invited to disrespect the New Zealand flag by standing on it,” he wrote.
“I will go to the gallery, liberate that NZ flag and pay it the respect it is owed with a flag folding, transfer to the Cenotaph nearby and honour with a salute.”

Simmons emphasised that he intended to be “silent, respectful, non-confrontational,” but said he felt strongly that the artwork should not remain on public display.

He encouraged others to join him if they wished. A photo accompanying his post shows the artwork on the gallery floor alongside woven objects and installation pieces.

Hastings Art Gallery has confirmed that the artwork was taken without permission. According to RNZ’s Local Democracy Reporting service, staff found the installation missing shortly after it opened for the day.

The gallery has reported the matter and is assessing next steps. No charges have yet been confirmed.

Gallery management said the work was intended to “spark conversation” and that the artist had anticipated a range of emotional responses. However, they stressed that removing art without permission is unlawful regardless of disagreement with its message.

The installation has sparked intense debate in Hastings and nationally.

Supporters of the artwork say that challenging national symbols is a legitimate part of artistic expression, and that museums and galleries must remain free to host provocative or political works.

Critics, however, argue that the piece was unnecessarily inflammatory and disrespectful, especially to veterans, service personnel, and whānau who hold deep emotional connections to the New Zealand flag.

Some have suggested the gallery should have anticipated backlash and provided more context around the exhibit.

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