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Download AudioA Māori intellectual property expert is calling out a brewery’s defence for a Kupe-branded beer.
The Advertising Standards Authority yesterday ordered Te Aro Brewing to stop the sale and promotion of its Kupe New Zealand IPA, which was part of its Age of Discovery limited range of beers alongside other historical explorers including Christopher Columbus and Ferdinand Magellan.
Karaitiana Taiuru, who lodged the complaint, says it was a clear case of cultural appropriation and he doesn’t accept the brewery’s excuse of ignorance – or its attempted defence.
“They said they thought the Advertising Standards Authority were basically being racist by saying Maori had a problem with alcohol. We see Te Whatu Ora, New Zealand Police, many of our own whanau, we know there are issues therewith alcohol and Maori,” he says.
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