April 27, 2023
Keen interest in pukapuka online
The entrepreneur behind an online bookshop for te reo Māori and bilingual books says it’s booming – and an increasing number of customers are non-Māori.
Ella Cartwright, of Ngāpuhi, launched Te-Reo-Maori-Bookshop-dot-com in Matariki last year.
She says it’s grown rapidly by word-of-mouth.
The idea came from her own struggles to find suitable books in one place.
“We’ve got close to 300 books on the list at the moment, and we are quite careful about what we stock – especially if I’m telling people that this is a way that they can learn the language. I want to be sure that I’m promoting quality depictions of te reo, so we want to make sure that our translations are accurate, that they uphold the mana of the story. So anything that kind of diminishes (that), we choose not to stock,” Ms Cartwright says.
She says many pākeha are buying books to help their own te reo journeys, or for their Maori mokopuna.





