September 08, 2022
Better funding, workforce development in Maori media strategy
The chief executive of Whakaata Maori says the new Maori broadcasting strategy shows the Government is acknowledging the inequitable funding for Maori television and it’s committed to resolving problems in the wider Maori media sector.
Shane Taurima welcomed a decision to fund Whakaata Maori through Te Puni Kokiri, the Ministry for Maori development, rather than the current situation where is also has to answer to the Maori broadcast funding agency Te Mangai Paho.
Whakaata Maori has also been asked to lead the development of a workforce strategy.
“Making sure that we have the right talent, enough talent to be able to do what we do every day, to tell great Maori stories. We simply don’t have enough and so it needs to be addressed and what better way than the sector itself taking ownership of this issue and developing a strategy to tackle it head on,” Mr Taurima says.
A workforce development planning hui yesterday brought together Maori television, iwi radio, independent production houses, digital producers and funders.