May 31, 2022
Māori media match for mainstream
An iwi radio leader says any collaboration between Māori and mainstream media needs to be done on an equal footing.
Māori Broadcasting Minister Willie Jackson has indicated the $40 million investment in the Māori media sector in Budget 2022 was in part to position Māori media and mainstream public media to work more closely together.
Te Hiku Media manager Peter Lucas Jones, who chairs the Māori radio umbrella group Te Whakarururhau, says that would require the wider media to accept the professionalism and unique approach of Māori media.
“We do not want to enter any relationships now or in the future at a servant level. Rangatira ki te rangatira, that is where the thinking is at. So when we talk about the public media sector and the Māori media sector, one is not better than the other, even though one is paid a hell of a lot more money,” Mr Jones says.