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Federation of Māori Authorities Traci Houpapa hopes a new report on the Māori economy will change public perception.
Business and Economic Research or BERL says Māori are central to New Zealand's economic future because of population demographics and a growing asset base.
Te Ohanga Maori 2018 revealed a wider range of business activities than farming, forestry and fisheries, an increasingly diverse asset base, and a growing skilled workforce.
Ms Houpapa says there's more than treaty settlements and marae tours.
"Trusts, incorporations, businesses, pre- and post-treaty settlement organisations, individuals, the labour force, household incomes and there's quite a rich tapestry and a complex ecosystem that defines and denotes the Māori economy and it's great everyone is talking about it today," she says.
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