September 17, 2020
Maori ad firm tackles reo challenge
Māori-owned advertising agency RUN is showcasing Te Wiki o Te Reo Māori with a series of short clips running on its social media channels.
They feature a pair of floating, red lips delivering kupu and kiwaha while explaining them in English.
Creative director and Maori strategist Raymond Otene McKay says it was a fun way to celebrate the language.
"We just wanted to honour the oral traditions of te reo Māori and our people. It's the type of work we do, it's very bright, fun, colourful, positive, and that's what we wanted to do with these little vignettes," he says.
Raymond Otene McKay says many of RUN's clients are Māori and Pasifika organisations or businesses wanting to reach that audience.
It's at runwithrun.com
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