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A Māori business advocacy group wants whānau to dig deeper into their pockets for their local Māori business owners.
" Tautoko " now has more than 10,000 followers across a number of regional sites and 700 Māori businesses in its network.
Rawiri Bhana from Maketū says he started the group because he was concerned that while the big box retailers are likely to survive the economic turmoil post-COVID, times were likely to be tough for many small Māori businesses.
He hopes more people will choose to support those businesses once they are aware they exist.
"It may be a little more expensive than going to KMart or wherever, but at least we know every single dollar is going to go towards paying the bills at that house and putting food in our mokopuna's mouth," he says.
The extra custom coming from exposure on the group is giving firms confidence to expand or tender for larger jobs.
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