May 21, 2020
Bureaucrats bungle Maori media review


Click here for the full interview.
The chair of the Māori screen workers guild Ngā Aho Whakaari says the latest Māori Media Sector Shift proposals are a recipe for mediocrity.
Hineani Melbourne says a discussion document that has emerged from Te Puni Kōkiri after two years of development shows no understanding of how content is created, how the media market works, or the difference between a production and a platform.
It takes a bureaucrats know best approach, rather than listening to the people who actually make programmes.
"They make policies that usually don't work and that's what I'm looking at on the paper. It's saying we are going to have a national radio station. Hello! It's never worked for us before. And we're going to change (Māori Television Service). how about talking to us first about what changes are needed to make the best product possible, not for it to be the most manageable from Wellington," Ms Melbourne says.
Hineani Melbourne
Copyright © 2020, UMA Broadcasting Ltd: www.waateanews.com