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First Union is pushing back on the notion the gig economy is the new normal for workplace relations.
Its Real Work Real Jobs campaign is turning its focus on to Uber drivers, forestry workers and other dependent contractors.
Organiser Anita Rosentreter says because such workers are classified as self-employed, they miss out on things like holiday pay, sick pay and Kiwisaver contributions.
She says Māori and Pacific people are disproportionately represented in such in insecure work.
"There's a lot of talk about the gig economy being the way of the future, that increasingly work will be contract work, and it will be insecure and it will be one-off jobs and people will be forced to piece things together so we need to crack down on that kind of work and make sure we regulate it properly," Ms Rosentreter says.
The government is current reviewing the rules around independent contractors.
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