January 28, 2020
Te Mangai Paho reviews music strategy
Te Māngai Pāho wants to hear from music composers, artists, producers, broadcasters, and te reo Māori exponents how it might change its Māori musicstrategy.
Chief executive Larry Parr says the funding agency spends up to $750,000 a year toproduce and promote music tracks and projects in te reoMāori.
Traditionally the tracks were produced for broadcast on iwi radio, but more recently funding has been available forairplay on on-demand services such as Spotify, iTunes andsocial media platforms.
Mr Parr says the it wants to create a te reo Māori music strategy that empowers musicians and ultimately facilitates the sharing of te reo with the world.
The first consultation hui is at Ngamotu, New Plymouth today, and feedback is open until February 23.
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