April 11, 2019
Social media toss up for kids
Māori public health advocacy group Hāpai Te Hauora has welcomed a change to the Advertising Code regarding gambling, but warns more attention needs to be paid to social media.
The new code from the Advertising Standards Authority includes clearer protections for children and young people as well as greater definition of what might be considered advertising that encourages harmful gambling practices.
Hāpai Māori public health advisor Haylee Koroi says given the extent to which the gambling industry invests in psychological marketing techniques to entice players to spend more money, the subtle ways in which gambling advertising can target children should not be underestimated.
That includes gambling advertising and sponsorship in sports.
She says gambling advertising is proliferating on social media, where children and young people spend a lot of time.
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