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Prime Minister Jacinda Ardern launched Māori Language week with a visit to Wellington High School, which has made it compulsory for all year nine students to learn te reo.
She says one of her biggest regrets is not learning how to converse in te reo Māori.
She and partner Clark Gayford have already talked about how te reo and tikanga would be a part in their daughter Neve Te Aroha's life.
Outside on the streets of Wellington there was a parade from Parliament to Te Ngākau Civic Square to celebrate the week and its theme to make the Māori language strong – Kia Kaha te Reo Māori.
Some of the country's largest businesses are supporting the kaupapa, with Trademe renaming its site Tauhoko for the week and adding more Māori words and phrases to its mobile app, and NZME changing the masthead of the New Zealand Herald and its regional papers to their Māori equivalents.
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