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The youngest member of the Te Mangai Paho board wants the Maori broadcast funding agency to consider how te reo can be funded for non-traditional media.
Eruera Tarena from Ngai Tahu, Ngati Porou, and Te Whanau-a-Apanui was the first person to graduate from the Ngai Tahu Research Centre at the University of Canterbury with a PhD looking at how indigenous organisations balance economic and cultural priorities.
He says it’s great to have an opportunity to contribute to the revitalisation of te reo Maori, especially at a time when there is major change with the creation of Te Matawai,
He says the next generation is engaging with content in a different way than their parents and grandparents, so agencies involved in revitalisation need to consider how te reo can thrive in the digital world.
"My kids probably spend more time playing Pokemon Go or engaging with apps as they do with television and radio. Interesting to think what opportunities that will create to take our language into new spaces and to ultimately to advance the cause of having a healthy thriving language within our communities" says Dr Eruera Tarena.
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