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Ngai Tahu has taken to the web to profile its artists and ask the question what makes them distinctively Ngai Tahu.
The web series follows one last year which looked at the people and places associated with mahinga kai, the traditional food gathering areas which were a major aspect of claims in Te Waipounamu.
Executive producer Julian Wilcox says looking at artists like Simon Kaan, Lonnie Hutchinson, Areta Wilkinson and Fiona Pardington is a way to identify a Ngai Tahu aesthetic.
"So the work of the artist is important, the profiling of the artist is important for us as well but also trying to be more definitive about what separates the art of these artists from Ngai Tahu vis a vis the work of any other artists across the country, and it has been really interesting work for us to do," he says.
Mr Wilcox says footage shot for the web series is going into the tribal archives, and the web episodes will also be available for use by television broadcasters, as happened with the mahinga kai series.
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