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CE Te Mangai Paho, John Bishara on Paakiwaha
Te Māngai Pāho increases Māori content on air
Te Māngai Pāho tabled its 2016-2021 Statement of Intent and 2016/17 Statement of Performance Expectations in Parliament this week, committing to increasing quality Māori content on radio and reconfirming its commitment to positively impact on Māori language and cultural outcomes by bringing Māori content to audiences across all distribution platforms.
Te Māngai Pāho Board Chair, Piri Sciascia said the documents respond to the Government’s – and New Zealand’s – expectations on what the agency should be delivering in a rapidly evolving environment.
“In a changing operating landscape, particularly with the enactment of the Māori Language Act 2016 and in an increasingly digital environment, Te Māngai Pāho has worked to ensure it is well placed to work with Crown agencies and Māori partners to play an important role in revitalising te reo Māori,” he said.
John Bishara the CE of Te Managai Paho discuss this kaupapa with Willie Jackson
In the agency’s Statement of Performance Expectations Te Māngai Pāho promises New Zealanders more Māori language and music in the year ahead with a 30% increase in the level of Māori content on iwi radio; from 8 hours per day to 10.5 hours each day.
This increase comes on the back of delivering more than one million hours of funded TV and Radio Māori content for audiences locally and abroad since Te Māngai Pāho was established.
“Māori radio, television and online mediums are well positioned to keep delivering for its loyal audiences – and to attract new audiences too – as people embrace Māori language and culture and the nature of broadcasting continues to evolve.
“Te Whakaruruhau o Ngā Reo Irirangi Māori, the Māori radio network, has been an important part of making the increase in Māori content possible and we look forward to working closely with the network to deliver on this target.
“Last year Te Māngai Pāho funded 63,000 hours of Māori language broadcasting across television and iwi radio. To put that in perspective, if the radio content alone was channelled through a single station it would be the equivalent of just over 7 years of around the clock reo Māori broadcasting,” Sciascia said.
Background notes:
· The SOI outlines the agency’s strategy for the next five years and the SPE outlines Te Māngai Pāho’s commitment to New Zealand as to how it will deliver on the strategy in the coming year.
· The Māori Language Act 2016 affirms the status of Māori language as the indigenous language of New Zealand as a taonga and as an official language of New Zealand. It reflects a partnership with both the Crown and Māori, having distinct but complementary roles for not only revitalising te reo Māori but also reclaiming te reo Māori. The Crown and Māori will develop their own Māori language strategies and through Te Mātāwai they will have a forum to coordinate their efforts. Te Māngai Pāho looks forward to being a part of this process. Following transitional arrangements, Te Māngai Pāho’s Board will have up to five members with three members appointed by Te Mātāwai.
Copyright © 2016, UMA Broadcasting Ltd: www.waateanews.com
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