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Maori tobacco control advocate Marewa Glover has been taken on by Massey University in a newly created role as associate professor of public health.
Dr Glover, a behavioural scientist with Ngapuhi whakapapa, says the next generation of health workers need to know how to effectively support Maori to improve their health.
Major challenges include smoking, obesity and stopping interpersonal violence.
She says there has been no change in smoking prevalence among Maori and Pacific people since 2007, proving the current punitive and top down tobacco control approach doesn't work.
She says the tobacco control and public health sector's rejection of electronic cigarettes was a mistake, as that's the option smokers say they want.
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