August 13, 2015
Kohatu Hangi finds international market
The Whaitara based manufacturer of Kohatu Hangi Cookers in Taranaki is finding international demand for their product.
John Tipene says with the units in hot demand including 48 of the $900 units being sold to Australia each month he is now taking his three part-time staff on full-time to cope with demand and he is also planning to build a new specially designed factory.
" The business model and the business plan are organic. It's constantly evolving and so therefore strategies have to move along with that and thats just all totally driven by the demand for the product. I think this is demonstrated in the faith our Maori people have shown worldwide actually.
John Tipene says the secret is the design of the hangi using special stones from Whaitara.
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