October 22, 2014
Maori business slow to get online
Maori business owners are falling behind when it comes to their online presence.
The annual Business Monitor survey done for accounting software company MYOB found just 43 percent of Maori small and medium businesses are online, compared with the SME average of 53 percent.
New Zealand sales manager Scott Gardiner says MYOB knows from the wider survey that online businesses earn more revenue, so it would be great to see more Maori business owners becoming part of the internet economy and telling their unique story online.
About one in five Maori businesses only have a website, 10 percent just use a social media page, and about a third actively use social media to promote their business.
Mr Gardiner says the 50 Maori businesses surveyed, out of the 1000 SMEs in the overall survey, outperformed the average in growth.
They were also more likely to take on staff in the current year and more likely to increase wages.
They were also far more likely, at 63 percent, to be satisfied with their work life balance.
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