October 02, 2014
Maori TV speeding up on digital highway
Maori Television boss Paora Maxwell says the channel exists to produce Maori language content that people should be able to access at any time, in any place and on any suitable device.
Mr Maxwell has confirmed a comprehensive restructure that marks a shift from a traditional broadcasting model to an increasingly digital environment.
He says it’s about being audience-led.
"So we understand that the audience want to engage with our content, the programmes that we make both on air and online, when they want to engage with them and also on the devices that they want to engage with the content on. We know that TV is still important but the younger generation, they're wanting to engage with our content on other platforms. So I wouldn't say that Maori Television were necessarily trying to get on the bus but we just have to drive that bus a bit faster I think," he says
Paora Maxwell says general manager of news and current affairs Julian Wilcox is staying on with a new title of head of news and current affairs.
FOR THE FULL INTERVIEW WITH PAORA MAXWELL CLICK ON THE LINK
Copyright © 2014, UMA Broadcasting Ltd: www.waateanews.com