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Maori child advocacy group Mana Ririki has got backing from the Tindall Foundation that will allow it to teach more whanau its Maori parenting model.
Director Anton Blank says the Tindall Foundation will give it $120,000 a year for the next three years.
That means it can hire a manager to oversee the implementation of the Maori parenting model, which is increasingly being picked up by health and social service providers around the country.
It also intends to boost its use of social media like Facebook and Twitter to reach young Maori parents and generate viral change in Maori parenting.
Mr Blank says the funding environment has changed with not-for-profit organisations no longer able to rely solely on government funding and philanthropic grants, so Mana Ririki is going to have to try to attract additional donations through public fund-raising.
Copyright © 2013, UMA Broadcasting Ltd
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