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Labour's Māori caucus is using the Māori Election Option to encourage more first time voters to go on the Māori roll.
Option packs have gone out to registered voters explaining how they can switch between the Māori and General rolls.
Labour's Māori spokesperson Parekura Horomia says that still leaves a lot of Māori who have never enrolled on either roll.
He says Labour needs a sizeable Māori turn-out to form the next government, and having Māori on the Māori roll may be the way to engage them in the process.
“Quite a sizeable percentage don’t vote, or they’re not registered and we’re trying to tell people, ‘unless you vote, things don’t count’. We’re certainly going to drive hard to get Māori on to the Māori option,” Parekura Horomia says.
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