February 13, 2013
Māori KiwiSaver fund tries face to face approach
Iwi Investor hopes a grass roots approach to marketing will lead to more Māori and Pacific Island people will sign up to its KiwiSaver scheme.
The scheme was launched over a year ago by Ngāti Tuwharetoa-linked Taupo Moana funds management group, but it has only signed up 200 members so far.
Manager Tina Wehipeihana-Wilson says a very low percentage of Māori are signed up to KiwiSaver anyway, which is an indication that the well-funded campaigns of its competitors aren’t working either.
She says it’s time for more face to face interaction.
“We can’t compete with the banks. They have got bigger budgets than us, and we are a Māori-owned and a New Zealand owned entity. We born out of Taupo but we’re here for everybody at the end of the day. We’ve tried to take a bit more of ground roots perspective around how we raise awareness within our whanau and people. That’s by being on the ground and going to Te Matatini next week and going to Polyfest”. says Mrs Wehipeihana-Wilson.
Tina Wehipeihana-Wilson says a low level of retirement savings isn’t good for future Māori development prospects.
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