December 19, 2012
Māori cuisine cluster establishes new prospects
Collaboration is proving red meat to Poutama Trust as it builds up clusters of Māori producers.
The Maori business development agency has this year established an Indigenous cuisine cluster which now includes five Maori wine producers, a group of innovative seafood companies and a sub-cluster of Manuka honey producers.
Poutama Chief Executive Richard Jones says some of the larger Māori agribusinesses are now talking about the prospects of a Māori red meat strategy.
“The whole basis of this is around getting us all to collaborate as we’re too small to go it alone. By collaborating we can create economy of scale and scope, reduce risk and have more chance of getting in to the international environment where there is a growing demand for food”. He says.
Richard Jones says Poutama has also signed a cooperation agreement with the ASB bank so they can work together to provide banking and financial services to clients.
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