October 31, 2012
Peters says Māori Party rebrand too late
New Zealand First leader Winston Peters says it's too late for the MāoriParty to save itself from political oblivion.
The party's annual meeting looked at ways it could rebrand itself and capture more of the party vote.
Mr Peters says the party's appeal has always been to middle class or privileged Māori.
"Now they were talking on the weekend of broadening their base to include others, Europeans and who everybody else. Well it's a bit late now but when people are at the bottom, they're all at the bottom and it's a bit colour blind at the bottom, and they've failed to understand that," he says.
Mr Peters says the Māori Party fatally damaged its brand by supporting a National-led Government without getting a clear agreement first on what the relationship would deliver to its supporters.
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