October 04, 2012
Anti-Sealord campaign ignores job creation
Labour MP Shane Jones says the latest Greenpeace attack on Sealord is just the latest in what has been a long-running campaign against the Maori-owned firm.
The international environmental group has posted a spoof version of a Sealord ad to say that the company is more interested in sustaining its brand than in sustainable fishing.
Mr Jones, a former Te Ohu Kaimoana and Sealord chair, says Sealord is able to defend its fishing methods, but it can be harder to defend its brand against such attacks.
“Greenpeace have a long standing campaign to make a mockery, humiliate and debate the Sealord brand, overlooking the fact that if they weren’t employing people in Nelson and other places, these characters wouldn’t probably have a job because the fishing industry has been shedding jobs like leaves in an autumn storm,” he says.
Shane Jones says support for the ad by Green Party MP Gareth Hughes shows the Greens are also not committed to New Zealand firms and New Zealand jobs.